Amazon will no longer go ahead with the reactivation of its parcel delivery service in the trunks of customers’ cars, according to CNBC.
The service, which was called Key In-Car Delivery, was rolled out in 2018 to some Prime members as an extension of Amazon Key services, which allowed delivery drivers to leave packages in garages, homes, and parking lots. companies.
These services were aimed at protecting packages from rain, damage and theft, although many raised concerns about the safety of giving a stranger access to their personal residence or vehicle, even in a limited sense. .
Now the company has said that as of Thursday (October 28), the program will not return from its March 2020 hiatus.
“While our plan was to reactivate car delivery as soon as possible, it will remain suspended indefinitely,” the email said. “We apologize for any inconvenience and thank you for being a loyal Amazon customer.”
Instead, the company will focus more on delivering to garages and adding other key services. The report adds that the Amazon review recommended a trial garage delivery to Prime users, giving them $ 30 off their first delivery and a Chamberlain myQ smart garage controller that allows Amazon to operate the garage door. garage of a user for deliveries.
PYMNTS writes that Amazon received some good news recently in its third quarter earnings report, which showed 87% of those surveyed were ready to buy online for the holidays.
Read more: Holiday Shopping Outlook Hints ‘Amazon Christmas’ May Be Underway
That was a 10% jump from last year, up even despite the reopening of physical stores after the COVID-19 lockdowns were lifted.
Younger consumers would be more likely to spend more online, with 31% of Gen Z and 28% of Millennials saying they’re willing to spend more on gifts this year.
Amazon has a significant share of this market, with nearly 50% of the e-commerce market and over 9% of overall consumer spending. Walmart is the closest rival, writes PYMNTS.