GWC, Qatar’s leading logistics provider, is collaborating with CNN International Commercial (CNNIC) on a new multi-platform campaign across Europe, the Middle East and Africa (EMEA) to showcase their global logistics services and… role of Official Host Country Logistics Provider for the FIFA World Cup. Qatar Cup 2022TM.
The campaign, titled “Life, Delivered”, showcases GWC’s unique role in providing complex planning and robust infrastructure for logistics spanning various sectors including cold chain, oil and gas, pharmaceuticals, fine arts and mega events such as the FIFA World Cup. The creative concept developed and produced by Create, CNNIC’s in-house studio, focuses on people and places within a reliable and efficient global supply chain and a variety of communities and industries. This will come to life in a branded content campaign spanning a two minute hero film, 30 second TVC and a collection of native articles featured on a dedicated sponsored microsite and on CNN International TV, Digital and CNN Arabic.
Powered by CNN’s sophisticated Audience Insight Measurement (AIM) targeting, the campaign will reach GWC’s key audiences, including key business decision makers, investors and high net worth individuals.
Ranjeev Menon, Group CEO, GWC, said, “Partnering with CNN provides an ideal platform to tell the GWC story to audiences around the world. Like the State of Qatar, GWC has come a long way in a short time, becoming one of the fastest growing companies in the region. Since our inception in 2004, we have become Qatar’s leading logistics and supply chain solutions provider, and have established a global footprint and trusted brand, through our experienced team, state-of-the-art infrastructure and commitment. towards innovation and sustainability. ”
Cathy Ibal, Senior Vice President of CNN International Commercial, said: “We are delighted to partner with GWC to demonstrate their scale and reach to CNN’s influential audience and to raise awareness of their logistics partnership with the FIFA World Cup. , Qatar 2022. tournament, this campaign will reach key GWC demographics, as a high percentage of our audience follows sporting events and is interested in technology and business solutions.
About CNN International Commercial
CNN International Commercial (CNNIC) is responsible for the commercial operations of CNN properties outside of the United States. All business activities of brands such as CNN International, CNN en Español, CNN Arabic, CNN Style and CNN Business are aligned within the division. This encompasses advertising sales, sponsorship partnerships, commercial content development, content sales, brand licensing, out-of-home distribution and operations, business development and marketing for the world’s leading international news provider. world. CNNIC is a recognized industry leader in international advertising sales and its use of award-winning business content, produced by its Create unit and driven by its advanced use of data and digital capabilities, has resulted in strong and lasting partnerships with many players among the most recognized in the world. brands. Its Content Sales and Licensing unit maintains relationships with more than 1,000 affiliates, ranging from licensing the CNN brand to content delivery contracts to offering consulting services. CNNIC has offices around the world, with key hubs in London, Hong Kong and Miami. For more information, visit http://commercial.cnn.com