Malaysian manufacturers and sellers rank 2nd in the region for expanding cross-border e-commerce

KUALA LUMPUR (October 18): An Amazon Global Selling survey found that Malaysia has more manufacturers and sellers developing cross-border e-commerce, with 14.09% of those surveyed starting their journey to the world, the second most highest among Southeast Asian countries.

Amazon Global Selling Head for Southeast Asia, Bernard Tay, said Malaysian e-commerce is still a relatively new but rapidly developing industry.

He said the surge in demand for online shopping under lockdown is spawning the digital model of doing business under the new normal, alongside business innovation and technology adoption.

“Based on our latest report, Malaysian micro, small and medium-sized enterprises (MSMEs) want to develop stronger capabilities for cross-border e-commerce, from understanding international business models and logistics to cross-border operations, regulation. and foreign competition, ”he said. said in a statement.

According to the survey, the buying behavior of customers is rapidly shifting towards online commerce and cross-border e-commerce, which optimizes the business process, could help sellers reach global customers directly and represent a global opportunity.

He said research has shown that the overall cross-border business-to-customer (B2C) e-commerce market value is expected to increase by 30% from 2019 to 2026.

The survey indicates that among the opportunities for growth through e-commerce, local MSMEs cited the difficulty of managing cross-border supply chains and logistics, high operating costs and intense competition with international sellers on Amazon. among the critical obstacles.

“Difficult management of cross-border supply chains and logistics is the most common challenge faced by Malaysian MSMEs surveyed, with 47% citing it as their main obstacle,” he said.

He said Amazon Global Selling encouraged sellers to explore the opportunity to start a global business.

“Amazon also offers innovative programs and tools to help sellers accelerate this digital transformation,” he said.

He said Amazon has invested over the years to create a world-class fulfillment and delivery network and that Amazon fulfillment could help MSMEs stock their products in Amazon fulfillment centers and qu ‘Amazon would select, package, ship, and provide customer service for these products.

Therefore, Tay said that Amazon’s first-ever seller boot camp is a timely opportunity for small businesses to identify current gaps in their operations and to equip themselves with the knowledge, resources and connections to sustainably develop their activities on a global scale and maximize their potential with Amazon.

The boot camp is a virtual event organized to equip vendors with the resources to overcome barriers to cross-border e-commerce and attracted over 1,000 registered MSMEs.

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