Pandora Boosts Ecommerce Online Sales With IBM Sterling Supply Chain Software

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IBM worked with Pandora, a leading designer, manufacturer and distributor of hand-finished jewelry, to help Pandora transform and evolve its global omnichannel e-commerce capabilities with IBM Sterling Order Management, spokespersons say .

Pandora, one of the world’s largest jewelry brands, was able to meet the demands of doubling its online sales in 2020 and now leads the jewelry industry with improved inventory visibility in real time to better manage growing demand, spokespersons said.

Pandora’s focus on innovating new customer experiences included IBM Sterling Order Management to help increase the company’s supply chain resiliency and business agility, and better mitigate disruption and risk. By further automating the orchestration of their orders across all channels, they also have the potential to improve the sustainability and resilience of their supply chain operations with more efficient delivery.

“Over the past two years, Pandora has made significant investments in digital capacity and data, and we have consolidated, simplified and modernized the technology stack to bring digital and storage technology closer to the customer,” said Jim Cruickshank, vice-president. of digital development and retail technology, Pandora. “Our mission is to create a personal experience and we have implemented massive platform changes with IBM Sterling and Salesforce to enable new digital capabilities that are much more individualized, localized and connected across channels and markets. “

Cruickshank told SCMR in an interview that during the pandemic, flexibility was key for Pandora.

“We were fortunate that our digital landscape was ready to deal with the increase in online traffic when stores closed so that we could provide the same level of service to our customers as if they were visiting us in stores. stores, “said. “We had the required systems in place that allowed our customers to have a smooth online shopping experience as well as the manpower to support the packaging and distribution of online orders. Additionally, by owning and operating most of our supply chain, from design to manufacturing, distribution and sale of our products, we were able to manage the flow without great challenges during the pandemic. ”






June 21, 2021


About the Author

Patrick Burnson, Editor-in-Chief Mr. Burnson is a writer and publisher of numerous publications specializing in international trade, global logistics and supply chain management. He is based in San Francisco, where he provides a Pacific Rim perspective on industry trends and forecasts. He can be contacted at his office in the city center: [email protected]


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