Singapore Airlines Cargo selects to drive customer-centric digital sales

Singapore Airlines will use iCargo from IBS Software


Focus on Asia: Partnership with Singapore’s flag carrier will secure high-quality cargo capacity in Asia’s busiest hub

Excellence in digitalization: the airline leverages’s digital technology to ensure a flawless end-to-end booking experience for cargo customers

Singapore | Berlin, February 17, 2022 – Singapore Airlines Cargo and today announced a global partnership to bring the airline’s world-class, high-quality cargo services to the real-time digital booking platform. By partnering with, Singapore Airlines Cargo joins the online sales channel of choice and accesses’s vast global freight forwarder user base.

Singapore Airlines Cargo’s partnership with is a further step in applying digital innovation to deliver the best possible digital experience to its cargo customers. With just a few clicks, freight forwarders using can search, book, modify and track Singapore Airlines Cargo bookings in real time and seamlessly collaborate with colleagues on bookings, all in one place.

The airline decided to partner with because of its technological strength, proven track record of facilitating excellent digital booking experiences, and expert collaborative approach to unlocking maximum agility and value from the airline through digital distribution.

Chin Yau Seng, Senior Vice President Cargo, Singapore Airlines, comments: “At Singapore Airlines, we are committed to continuing to digitize all areas of our business. Through our partnership with, we have the ability to offer our customers an enhanced online booking experience with greater speed, flexibility and convenience. This is one of many steps we are taking to provide a more seamless experience for our freight customers.”

“We are proud to partner with Singapore Airlines Cargo globally and bring their excellent cargo services to users. Both companies share a strong drive to continuously improve standards and efficiency in all aspects of cargo booking,” says Moritz Claussen, founder and co-CEO of “Among many aspects, Singapore Airlines Cargo brings to the table invaluable insights into the Asian market,” he adds.

Partners in Digital Sales Success

Singapore Airlines Cargo and are working together to combine their expertise and adapt’s technology to the exact needs of the airline. As part of its data-driven decision-making, the airline can now leverage real-time data feeds, market insights and benchmarks from cargo.one360 – the data and analytics solution from The facility greatly helps airlines understand customer choice data and improve revenue management and pricing.

In addition to its strong technical expertise acquired in numerous airline integrations, is skilled in driving the growth of digital businesses. To reinforce this support, recently appointed Fabrice Godeau as Vice President Airlines, Asia Pacific. With 25 years of experience in the region, he has extensive experience working with airlines and airports to increase performance through effective technology transformations.

Fabrice Godeau comments: “I am delighted to join to help drive the future of air cargo, especially in the Asia-Pacific region. With a team of experts dedicated to growing digital airline sales, we will support Singapore Airlines Cargo and other airlines in the region, creating a new revenue stream and improving service delivery through digital distribution. .

In the first phase, from July 2022, freight forwarders will have access to Singapore Airlines Cargo capacity using the marketplace. The partnership offers users additional access to popular Asian destinations such as Singapore, Bangkok, Shanghai and Manila.

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