TOTAL HI-PERF new partner brand of lubricants for CFMOTO and side-by-side ATVs in the United States

“We are a trusted partner of CFMOTO around the world. At Total, we share the same convictions and values ​​as our partner; that innovation and sustainability are the key drivers of growth in this segment and our products and offerings are true to this. We are delighted with the opportunity to grow our business together here at United States and meet the needs of the powersports market with a superior lubricant formula “, according to the Senior VP Lubricants of Total Specialties United States, Franck Bagouet.

“We see this strategic alliance between CFMOTO and Total Specialties United States, Inc win-win for everyone, especially our dealers and pilots. Customers in United States now have a high-tech engine oil that they can use in their CFMOTO ATVs and Side-by-Sides with confidence because it comes with our seal of approval, ” mentionned Jake mirabal, Director, PG&A – CFMOTO Powersports, Inc.

TOTAL HI PERF products are formulated with Advanced durability enhancer A technology that improves the cleanliness of the motorsport engine. Total’s ambition is to reach net zero emissions by 2050, together with the company. Total is therefore working to reduce its greenhouse gas emissions and reduce the carbon intensity of its products worldwide by 60% by 2050.

About CFMOTO United States

Founded in 1989, Zhejiang CFMOTO Power Co., Ltd. develops, manufactures, markets and supplies reliable and economical motorcycles, all-terrain vehicles, side-by-side utility vehicles and motors, parts, gears and accessories.

The company has been appointed the exclusive motorcycle supplier for the Ambassador’s Chinese Guard and is also the partner and distributor of KTM in China. It is now represented in more than 100 countries around the world, either directly through local subsidiaries or through independent resellers.

About Total Spécialités United States, Inc.

Based at Houston, texas, Total Specialties United States, Inc. is part of the Americas Division of the Marketing & Services Branch of the Total Group. Total Specialties United States, Inc. offers a wide variety of lubricant products, including TOTAL QUARTZ Synthetic Performance Motor Oils. Our products are sold through a comprehensive network of distributors, direct channels and an online presence. In addition to a growing distribution network and constantly evolving production capacities, we are committed to increasing our brand awareness through partnerships in motorsport.

About the Marketing & Services division of Total

Total’s Marketing & Services division offers its professional and private customers a wide range of energy products and services – petroleum products, biofuels, recharging and associated services for electric vehicles, gas for road and maritime transport – to support them in their mobility. and helping them reduce their carbon footprint. Every day, more than 8 million customers visit our 16,000 service stations around the world. World number 4 in lubricants, we design and market high-performance products for the automotive, industrial and maritime sectors. And to provide the best response to the needs of our B2B customers, we are deploying our sales forces, our international logistics network and our diversified offer. We operate in 107 countries, where our 31,000 employees are close to all of our customers.

About the total

Total is a large energy group, which produces and markets fuels, natural gas and electricity. Our 100,000 employees are committed to energy that is better, safer, more affordable, cleaner and accessible to as many people as possible. Active in more than 130 countries, our ambition is to become the responsible energy major.


This press release, from which no legal consequences can be drawn, is for informational purposes only. The entities in which TOTAL SE directly or indirectly holds interests are separate legal entities. TOTAL SE is not responsible for their acts or omissions. In this document, the terms “Total”, “Group Total” and Group are sometimes used for convenience. Likewise, the words “we”, “our” and “our” may also be used to refer to subsidiaries in general or those who work for them.

This document may contain forward-looking information and statements based on a number of economic data and assumptions made in a given economic, competitive and regulatory environment. They may prove to be inaccurate in the future and are subject to a number of risk factors. Neither TOTAL SE nor any of its subsidiaries assumes any obligation to publicly update any forward-looking information or statements, objectives or trends contained in this document, whether as a result of new information, future events or otherwise. ..

SOURCE Total United States

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